Bussiness Plan for Start-up Restaurant Dissertation

Bussiness Plan for Start-up Restaurant - Dissertation Example This dissertation demonstrates a business plan, that is designed for a restaurant named ChopChop, that deals in organic food items such as salads and health juices in Doha, Qatar. As per the market analysis performed, it was observed that majority population of Qatar is expatriates that increase the scope for continental food flavors among the target customers. A primary analysis performed among the target market customers showed tendency towards consuming healthy food in comparison to fast-food items. Price is not a major issue for the customers of the selected region. The services of Chopchop will be designed in an individual manner wherein the customers can select the ingredients to be put in their salads from a large variety of vegetables in the store. Also, wraps can be served along with the salads with meat, beef and shrimp. The strategic aim of ChopChop is to capture the target market with a differentiation focus. The pricing of the products will be designed with price skimmin g strategy for increasing product life in market. The finical calculations showed that ChopChop can achieve its break-even point by the end of 7 months of its initiation. It has been recommended that the online activities such as website development should be minimized during the first year and replaced with the provision of launching ChopChop with two stores. In conclusion, the researcher recommends a possible future strategy for the company, that will be mostly focused towards identification and penetration of other potential Middle Eastern markets.

How does Being an Outsider Affect Ones Life Assignment

How does Being an Outsider Affect Ones Life - Assignment Example There is a deep sense of insecurity in the mother. She feels the child wants to be like the locals, who stand for authority and have the power to crush little people like her, anytime. She feels that the daughter is rejecting her, to gain acceptance in the new world, of which they are now a part. Immigrants may feel like outsiders, who have to gain acceptance to become a part of their new world. To gain acceptance they will have to give up their own individuality. This gives them a feeling of insecurity and helplessness. At times they may experience a feeling of despair about not having any control over their life and family. Immigrants give up everything to move to another country, so for them, there is a lot at stake. They have nothing to return to if things do not work out, in their new home. This can have a profound effect on their lives because they have to adapt and be successful. Immigrants have to cope with many problems of adaptation. They have to adapt to a new culture that is usually very different from their own. They may have to learn a new language and about how to behave in their new country. They have to learn new skills, to find employment. In The Jade Peony, Choy (1995) highlights the problems faced by immigrants who have very limited knowledge of English and a different accent. They are mocked or ignored by many people and this can be very humiliating for a person, who is trying to adapt to life in a strange land.In The Jade Peony, the teacher Miss Doyle is a very helpful person. She is dedicated to helping her students to learn the English language. She works hard to build their fluency in English while developing their confidence. She tries to teach them values that help to build character. Miss Doyle comes across as a kind person who cares for her students. This shows that there always people who respect the immigrants as human beings and are willing to help them to create a new life, in their new home. In the Canadian Experience, by Clark, we can see how difficult it is for immigrants to make a career in their new country.